Ulta Beauty Opens Early Black Friday With Weekly Deals of Up to 50% Off

Ulta Beauty has put its Black Friday machinery in motion early: the deals menu on ulta.com now leads with "Early Black Friday: Weekly Deals up to 50% off." For shoppers, the practical point is that the discounts rotate week by week, so the best time to buy a given product depends on which week it lands in.

How to read "up to 50%"

"Up to" means the ceiling, not the typical discount. Weekly-deal formats usually put a small set of products at the headline rate while most markdowns sit lower, and the featured items change each week. We could not read item-level prices on the page, so we are not quoting any specific product price here. If a product you already use goes to half price, that is a genuine saving; if it is a brand you have never tried, the bigger risk is buying something that does not suit your skin.

The site is also running two-day online deals, with new Early Black Friday offers on Friday and Saturday. The 5-for-$10 mix-and-match tier is where small stocking stuffers tend to live. It works best if you were going to buy five low-cost items anyway.

Who should shop now

• Replenishers: if a staple you buy every few months is in the set Ulta is showing as of October 30, 2026, stock up.
• Gift planners: Ulta's gift sets and gift-with-purchase offers tend to sell through before late November.
• Wait if: your favorite product is not in the current week's deals; the rotating format gives it another chance in a later week.

Before you redeem points or buy extras you might return, our guide to Ulta Beauty Rewards points and returns shows what each point level is worth and how the 30- and 60-day return windows work. We track early offers that we have confirmed on the retailers' own sites in one place: Black Friday 2026 fashion and beauty buying guide.

Shop the deals

See the current Early Black Friday deals at Ulta Beauty

Verify before you buy

Check the price in your bag before you pay, read the exclusions on each deal, and remember that the same-day delivery offer has its own minimum and its own end date.

Related on SurfGirl

• Ulta Beauty Rewards points and returns: what they're worth and how they work
• Black Friday 2026 fashion and beauty buying guide
• More from Ulta Beauty

Editorial disclosure

SurfGirl may earn a commission if you buy through links on this page. It does not affect which deals we cover. We only report terms shown on the retailer's own website when we checked.

References

1. Ulta Beauty. (n.d.). Ulta Beauty: Makeup, Skin Care, Fragrance, Hair Care & Beauty Products [Homepage and deals menu]. Retrieved October 30, 2026, from https://www.ulta.com/