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It's a 10 Haircare

Miami haircare brand founded by stylist Carolyn Aronson, known for its Miracle Leave-In spray, plus shampoos, masks and styling products.

Updated Nov 2, 2026
Health & Beauty
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Reviews before you buy

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It's a 10 Miracle Leave-In Review: What the Formula and Its 10 Benefits Really Add Up To It's a 10 Miracle Leave-In Review: What the Formula and Its 10 Benefits Really Add Up To by SurfGirl A research-based look at It's a 10 Miracle Leave-In: the full ingredient list, which of its 10 claimed benefits the formula supports, prices per ounce, ratings and who should pick...

Compare this brand against others

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It's a 10 Miracle Leave-In vs Olaplex Moisturize & Mend Leave-In Conditioner: Formula, Claims and Price Compared It's a 10 Miracle Leave-In vs Olaplex Moisturize & Mend Leave-In Conditioner: Formula, Claims and Price Compared by SurfGirl A research-based comparison of It's a 10 Miracle Leave-In spray and Olaplex Moisturize & Mend Leave-In Conditioner: ingredients, heat protection, published claims, directions, pric...

Shortlists where this brand appears

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Best It's a 10 Coily Products for Curly Hair: Leave-In, Mask, Stylers and Kits Compared Best It's a 10 Coily Products for Curly Hair: Leave-In, Mask, Stylers and Kits Compared by SurfGirl A research-based guide to It's a 10's Coily Miracle line for curly and coily hair: what each product is for, sizes and prices, which kit to start with, and a buyer's FAQ.

Buying guides that mention this brand

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It's a 10 Miracle Leave-In Versions Compared: Original vs Lite vs Plus Keratin vs Coily and More It's a 10 Miracle Leave-In Versions Compared: Original vs Lite vs Plus Keratin vs Coily and More by SurfGirl Which It's a 10 Miracle Leave-In fits your hair? A side-by-side of the original, Lite, Plus Keratin, Potion, Coily, Blondes, Clear and Fragrance Free versions with ingredients, dir... It's a 10 Haircare Shopping Guide: Final-Sale Returns, $35 Free Shipping and Miracle Rewards Points It's a 10 Haircare Shopping Guide: Final-Sale Returns, $35 Free Shipping and Miracle Rewards Points by SurfGirl How buying from itsa10haircare.com works: all sales are final, damage claims within 48 hours, free shipping from $35, Subscribe & Save 10%, Miracle Rewards points and when Ulta mak...